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KURU Footwear

This is a Full-time position in Salt Lake City, UT posted July 19, 2021.

At KURU, we are on a mission to eliminate foot pain via innovative design and our patented shoe technologies.

Headquartered in Salt Lake City, Utah, we have designed, engineered and patented our way to incredible growth.

Hundreds of thousands of customers have found KURU shoes to be a better, more affordable option to expensive orthotics and ugly, clunky, outdated orthopedic shoes.

To learn more, please visit our website at


We are looking for an experienced Copywriter to develop engaging and impactful content for the KURU brand.

This role will report directly to our Head of Growth.

They will write and edit marketing and product copy for all KURU channels.

The primary goals of the content you create will be focused on at least one of these 3 objectives:

Increasing new customer volume to the website

Improving website conversion and user experience

Growing customer retention


Work cross-functionally to create engaging content for brand campaigns

Create, edit and iterate copy for our website (landing pages, PDPs, collection pages, etc.)

Write and edit content for email campaigns

Develop unique and engaging content for national and local digital PR campaigns

May assist in writing and editing copy and scripts for brand and product videos

Work with brand and marketing team to incorporate messaging and voice for all channels

Standardize product and marketing copy across the brand

Assist in developing naming conventions


The person we are looking for pays attention to the small details and doesn’t wait to be told what to do.

They are great at asking questions to fully consider the goal of any project and thrive on clearly understanding what is expected of them and delivering on it.

They have at least 2 years experience writing and editing marketing and product copy (particular emphasis on digital commerce).

They work well collaborating with others and are excited about footwear and improving the quality of life of others.

For education, the ideal candidate will have an undergraduate degree or equivalent working experience in a related field such as English, communications, journalism, public relations, advertising, or marketing.


Wondering what it’s like to work for KURU Footwear?

You’ll enjoy coming to work AND receive these benefits:

Hybrid remote / in-office work environment

Medical, Dental, and Vision insurance

Education Assistance available

15 Annual Paid Time Off Days Accrual Begins Day 1

Employee Referral Bonuses

401 (k) with company match

Product discounts

Sabbatical at 3 Years of Employment

Notice to Recruiters

KURU Footwear does not work with recruiters or staffing agencies for these positions, so please do not contact us asking to submit a candidate.

This description is not intended to be an exhaustive list of responsibilities and qualifications.

The position, duties, and qualifications are subject to change at any time.

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